HOW TO LEVERAGE INBOUND MARKETING FOR YOUR TALENT ACQUISITION STRATEGY - DOWNLOAD THE GUIDE

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This publication will lead you through the working methodology of inbound marketing. It will explain how the same principles can be applied to talent attraction in order to build and nurture a thriving pipeline, create long-term value and generate a strong, steady stream of new and potential candidates.

In this guide you will learn about:


  • The definition of inbound marketing and why it is a crucial part of the talent acquisition process;
  • The four stages of inbound talent attraction;
  • The difference between inbound and outbound recruitment strategies and how to combine them;
  • The unified talent pool framework and how inbound marketing can expand and enrich this structure with valuable, contextual information.