How To Increase Click-to-Apply Rates With Content Marketing

Online job seekers and online shoppers have a lot in common   Both conduct research before making a decision or getting in contact. They are both influenced by friends, family, and online reviews. User generated content is trusted 70% more than marketing copy, which includes job ads. In both cases, those promoting products, services, and […]

READ MORE

How To Increase Mobile Job Ad Click-to-Apply Rates

Recruitment, like many other aspects of our careers, is increasingly taking place on smartphones and tablets. Continuing to pursue a desktop-centric approach will result in companies losing talent to mobile equipped competitors.   This is especially true of passive candidates, who are more likely to notice a potential employer on social media first, which depends […]

READ MORE

How To Cultivate A Passive Talent Network

Cultivating a talent network is the best strategy for exponentially multiplying the number of candidates who could apply for vacant job roles.   Only 25% of the workforce are looking for a new position at any one time. A further 15% are putting feelers out within their networks, tip-toeing around the idea of getting a […]

READ MORE

How To Find Passively Active Job Seekers

Great businesses are built on strong talent, but finding and sourcing that talent is a constant challenge.   Most people in the workforce are happy where they are, or at least not keen to move anytime soon. Only 25% of the workforce are known as active candidates. Active candidates are easy to find. They will […]

READ MORE

The 5 Metrics Recruiters Should Care About

Finding great talent isn’t easy. As any recruiter knows, it’s about more than simply posting job ads and responding to applications.   There are dozens of metrics recruiters have to consider, but these five are the most essential, in order of importance.   Number of Candidates   Recruitment is a numbers game, but too many […]

READ MORE

Why Employers Make Mistakes With International Hires

Recruiting new staff in a foreign country can be a minefield of challenges. There are local employment laws to consider, minimum wage, healthcare, insurance, unions and legislation, all of which will be unfamiliar and potentially in another language.   When companies expand overseas, they usually need some local help, guiding them through this minefield. Once […]

READ MORE

Hiring The “Perfect Candidate” Could Be A Costly Mistake

One of the lingering effects of the recession is employers are more cautious when making hiring decisions. Many are still holding out hope they’ll land the rarest of recruits: a “Purple Squirrel.”   Purple Squirrels are in a different league than A-players. They are people like Tony Fadell, who created the MP3 player at Sony, […]

READ MORE

How To Adapt To Four Year Career Candidates

Jobs are now as changeable as fashion, a trend the recession accelerated, reducing the average time of employment with any one company to 4.4 years. This represents an emerging nightmare for HR professionals and recruiters, with skill-specific experience being eroded, especially amongst those in their twenties and thirties. Out of this, a new skill is […]

READ MORE

Content Marketing for Talent Attraction

Talent Acquisition is changing rapidly. It is changing for companies of all sizes. It is changing for corporate recruiters, for RPOs, for recruitment agencies. It is changing in accordance with the seven steps I outlined in the recent post “The new recruitment model”. Here they are again: At the core stands a strong employment brand, […]

READ MORE

How to distribute content to relevant communities?

Have you read the article quoting the Forrester research? Apparently social media isn’t working for most companies as posts from top brands on Twitter and Facebook reach just 2% of their followers. Engagement is even worse: a mere 0.07% of followers actually interact with those posts. I am not surprised by the results, but somewhat […]

READ MORE