How to Leverage Inbound Marketing for Talent Acquisition [FREE Guide]

Posted by Vaida Karaliunaite on Aug 2, 2016 2:02:22 PM

We created a free guide entitled “How to Leverage Inbound Marketing for your Talent Acquisition Strategy” which is ideal for any company that wants to improve their talent acquisition strategy with cutting-edge techniques. In order to keep your strategy up to date and aligned with the behaviour of potential candidates, you must be aware of the value of inbound recruitment marketing.

The guide will first walk you through the definition and methodology of inbound marketing and how it can be adapted to talent acquisition. We explain the key differences between inbound and outbound marketing to give context. We also talk about the different strategies involved with each type of marketing and how to combine the two for best results and a fresh approach to your talent pool.

At the next stage, we detail the four stages of inbound talent attraction: Attract, Convert, Engage and Optimise. This section considers the type of talent you want to attract and the creation of candidate personas. Using our tips, you will be able to create intelligent content marketing and walk hand in hand with your potential talent through every stage of the candidate journey.

The guide includes key advice on how to integrate inbound recruitment marketing into your talent acquisition strategy using creative solutions and existing resources. We discuss how to segment your talent network and create a timeline for success.

In the final section, we talk about the importance of creating flawless content that adds value to the candidate experience, generates leads and brings your brand closer to the end goal. The guide details how to consistently amplify and measure your content to drive results and assess how candidates interact with content at every stage.

We also talk about tailoring content to individual candidates for a value-rich relationship and the importance of intelligent content marketing distribution. The eBook covers how and where you can publish and promote your brand online to increase top-of-the-funnel traffic.


Why is Inbound Marketing so essential to the talent attraction process?

  • To build and nurture an inbound talent pipeline
  • To maintain a steady stream of new and potential candidates
  • To save valuable time by creating long-term talent attraction strategies
  • To guarantee a higher ROI

Key points to consider

In a fiercely competitive recruitment landscape, millennials are looking for those companies who go that extra mile to seek them out. They are in control of the process and increasingly choosier about which companies they are potentially interested in working for. It is no longer satisfactory to employ passive recruitment techniques such as job boards.

Brands must build seek out active and passive job seekers in the places where they spend their time (e.g. social media, online forums). They must build personal relationships with these individuals. Once these relationships are solidified, it is only then that brands can think about approaching these candidates with a job opportunity. They will have gained “permission” to engage.

Therein lies the value of inbound marketing. When implemented correctly, it will grab the attention of qualified prospects and potential candidates, bringing them directly to you.

It’s all in the eBook. We hope you enjoy reading it! If you have any questions or would like to discuss more about how Candarine can help to enhance your inbound marketing for talent acquisition, get in touch with us today.

Leveraging Inbound Marketing for Talent Acquisition

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